Esther Kinuthia “Miss I” undergraduate CV

Fam,

I know it’s been a while since I published an article. Well the last time I published one was 3 weeks ago and I was in US for work.  Guys – US was amazing. I will just do another blog post for my experience in Silicon Valley, so let me just get started on my undergraduate CV.

When I first published this article on my blog, it got 9,000+ views. And when I looked at my old stats, I realized it’s still my most read article. I also recently published my resume and it’s become the most read article since I relaunched the blog. I understand this is a big need for my audience, which is why I am here awake at 1:44a.m preparing this blog post for you.

I am currently in Lagos for 2 weeks and I realized that with all the travel, I need to sacrifice sleep on some days to write blog posts for you. Otherwise I will keep creating excuses that I literally can’t find suitable time to write articles more often. One of the feedback I received from the resume I published is that folks wanted to see my undergraduate one since the current one includes 4 years experience at Google.

One thing I want to insist is that you must work on extra curriculum activities while in university. If you want an amazing CV, you must make the content happen. You can never write the best CV if you don’t have anything to illustrate your knowledge and skills. Competition is also stiff, 1M students graduate annually in Kenya with only 10% of the Kenyan ecosystem offering job opportunities. If you think your degree will take you far, I am sorry but there is limited opportunities and you must prove why you deserve them.

Below is my undergraduate CV, which I think has a lot more activities going on compared to my current resume. Being a student introduces a lot of flexibility to get involved in so many things, there are no work politics, you just do what you want. I would highly encourage you to maximize on this time because the workplace offers an entirely difference space. If you have already graduated and didn’t anything, I would highly encourage you to volunteer or even do free jobs just to get some experience on paper.

Here is the undergrad CV  I used to apply for my Google internship. P.S They were only choosing one intern from the whole of Kenya, as you would imagine, competition was beyond stiff. I am not trying to say I am perfect or anything, I am just validating the fact that this CV is the one that secured me an interview with the Marketing team at Google Kenya. I hope it helps you.

If you need to see my Google resume, click here

ESTHER WANGU KINUTHIA

NAIROBI, KENYA

MOBILE: +254*********

EMAIL:  *******@gmail.com

PERSONAL SUMMARY

I am a Strathmore University Bachelor of Commerce  student majoring in Marketing and Business Administration. I aspire to be a premier marketer from Africa, as one of the top 100 marketers globally. I possess versatility, charisma and thrive well in fast-moving environments. I maintain the focus to meet and exceed set objectives and promote good governance in ethics and moral values. I am extremely passion-driven. I am also a blogger where I seek seek to Inform, Inspire and Ignite the youth ( missindependent.co.ke )

 

ACADEMIC QUALIFICATIONS

June 2011 –  April 2015              Strathmore University

                                                         Bachelor of Commerce- Marketing and Business Administration

January 2011 –  June 2011     Alliance Francaise

                                                         DELF B1 and DELF B2

January 2007- November 2010   Kianda School

                                                         Kenya Certificate of Secondary Education (B+)

WORK EXPERIENCE

November 2012 – Present                           SuzieBeauty Brand Ambassador

I created the role “SuzieBeauty Brand Ambassador” three years ago by simply sending an email to the company saying that I would like to be their Brand Ambassador. This therefore gave me the opportunity to determine the roles, responsibilities and success metrics of a SuzieBeauty Brand Ambassador. The following are projects I came up with for the company:

 

  • Top 40 SuzieBeauty Online Campaign Project

 

My 2015 resolution as a SuzieBeauty Brand Ambassador is to have a measurable online campaign with two main objectives

  1. Boost sales both online and offline by introducing offers. Each of the Top 40 Woman’s Look will have an offer. For instance, get the “Esther Kinuthia Look” at 30% discount OR get “any of the products in the Esther Kinuthia Look” at 20% discount. The Sales Analyst will keep me updated on how the online campaign is affecting both the online and offline sales. We have also planned to collect data at the point of sale.
  2. Initiate a powerful brand association for SuzieBeauty through the Top 40 under 40 Women in Kenya 2014

Achievements

  • I sourced an award winning digital firm,Logic, which essentially creates exceptional online experiences that drive strategic business outcomes. As it stands,  SuzieBeauty online platforms currently do not offer maximum value. I plan to convince Suzie to outsource their services.
  • I currently get the opportunity to manage two SuzieBeauty employees yet I am not a full time employee for SuzieBeauty. I also got the opportunity to create their roles and responsibilities  which actually left me with no work but to plan the shoots. The 2 roles are: Social Media Manager and Sales Analyst
  • I came up with an idea that seeks to solve the low online purchases. I plan to introduce coupons on both the SuzieBeauty website and Facebook page through which consumers can download and get products delivered. To further boost the idea, we will have offers for online shoppers. This idea is yet to be tested.
  • I partnered with one of the best photography agencies in the country, Prokraft Africa, through which we have shot 4 months worth of work.The Top 40 ladies have been so inspired with my work so far.

Campus Brand Ambassador Project Manager 2013-2014

Objectives

  • Boost offline sales through campus brand ambassadors in 4 universities: Strathmore, Nairobi, Daystar and U.S. I.U
  • Create opportunities for universities students to get corporate experience
  • Get students excited about the SuzieBeauty Brand

Achievements

  • Much as it is a new concept, I managed to design a sustainable project structure
  • Despite the project failing to scale after recruiting 12 Brand Ambassadors due to overlap of other company projects , I managed to recruit 8 other Brand Ambassadors in 2014 who have now gone for training and are ready to kick start their activities this year
  • I influenced the C.E.O to get a full time employee to take over the project. I really fought for this project. I started it in 2013 and despite the tough challenges, I didn’t give up. I am happy to see that we got an employee dedicated to it, who checks with me once in a while for advice.

Other Achievements

  • Initiated a partnership between Strathmore Business School (Masters block) and the company in 2013
  • Marketed the brand very well in a targeted way through my blog, social media and word of mouth

JUNE 2012- DECEMBER 2013- Product Development Manager- AIESEC Strathmore

Duties

  • As the name suggests, I am responsible of developing the product-AIESEC and AIESEC experience under the Business Development portfolio.
  • Event management and overall event content design; designing the programs and securing main guests.

Achievements

  • As a team, Lions Den in conjunction with AIESEC Strathmore, we organised an event in November-Lions Den Event, where students competed in developing social business plans.
  • As an Airtel Brand Ambassador, I promoted the Airtel brand in Strathmore University. I have expounded on it below.
  • I secured a partnership with Jenga Kenya, a youth ran peace campaign .AIESEC Strathmore in conjunction with Jenga Kenya and Youth Agenda, we organised a peace event on March 1st which involved watching a play with regards to the Post Election Violence, invited Malik to educate the students on the importance of knowing the constitution and releasing balloons in the air as a sign of peace.
  • As an AIESECer, I contributed to AIESEC winning the ‘BEST CLUB OF THE YEAR’ award

NOVEMBER 2012- DECEMBER 2012- AIRTEL BRAND AMBASSADOR

Duties

  • Developing the AIRTEL brand via AIESEC Strathmore
  • Organising auditions for the students who wanted to perform during the Grand Finale
  • Wearing AIRTEL branded t-shirts for 2 whole weeks and encouraging students to visit the tents set up by AIRTEL
  • Encouraging most of the students to purchase AIRTEL lines and to join AIRTEL money
  • Following up with the students or staff who won prizes through raffles and purchasing items above a certain amount.
  • Planning and designing the program for the Grand Finale where Daddy Owen among other students performed
  • Regulating speeches by the AIRTEL directors

Achievements

  • AIRTEL increased their share market because of the brand ambassadors
  • The event was a success.

DECEMBER 2012-JANUARY 2013 –  CHAIR OF THE ELECTION COMMITTEE- Strathmore Student Council Elections.

Duties

  • Preparing the electoral register – Involves getting voting delegates from each class.
  • Moderating the Debates and speeches – Timekeeping for contestants, getting questions from the audience.
  • Ensuring that posters are up for the contestants especially for those doing the debates on a particular day.
  • Organizing the voting process – issue of ballot papers, checking the list for voters’ names and ensuring there are no irregularities. Tallying of votes.
  • Ensuring there are no unfair campaign malpractices.
  • Vetting of the applicants – seeing whether they qualify.
  • Ensuring NO campaign is done on the last day before the elections.

Achievements

  • For the first time, a 2nd Year student was the Chair of the Election Committee and conducted FREE and FAIR elections.
  • All the contestants accepted the results in peace unlike the previous years because I managed to ensure transparency, accountability and fairness.

NOVEMBER 2012-NOVEMBER 2013- FOUNDER&PRESIDENT OF FRENCH CLUB

Duties

  • Reviving the club which was inactive for a couple of years
  • Preparing the necessary documents needed for a club to be recognized as one in Strathmore University
  • Engaging French students in club activities such as watching French movies.

Achievements

  • Revived the club
  • Got approval from The Dean of Students
  • Managed to create a board of club heads with various activities
  • Managed to assemble most of the Franco phonies from Congo in the university to join the club and be club

 

FEBRUARY 2013-MARCH 2013- Digital Squad- Transparency International

Achievements

  • Managed to get the peace equation video to play in the student centre in Strathmore University
  • Managed to take pictures at Strathmore University, at the Mingle event and Kangemi which ensured pictures with a holistic view of a Kenyan society. The choice of venue reflected all classes of people in Kenya.
  • Influenced my friend from Jommo Kenyatta University of Agriculture and Technology-Karen to take peace pictures for her university as well.

JUNE 2013- NOVEMBER 2013- DIGITAL ACCOUNTS MANAGER (BluePrint/Ogilvy)

Achievements (Paid 10,000Kshs)

  • I worked for BluePrint (An Ogilvy Africa Network Agency)directly under the Business Director- Digital, Priya Chana in terms of Social Media Marketing.
  • I managed a team of 7 Account Managers from 4 different universities who in turn managed their 10 Digital Media Activators.
  • We did social media marketing for the following companies- Kenya Commercial Bank (KCB Website Launch and KCB Kisumu Rally). We managed to trend on twitter on the days we were working.
  • Before being the the Digital Accounts Manager, I started off as intern for Transparency International through Priya, where I took pictures to instill peace before the March 4th 2012 elections. You can watch the video here (Kindly watch from 1:40))

November 2012-June 2013            L’Africaine Hair Designs Brand Ambassador

Marketed the brand very well in a targeted way through my blog and social media

COMMUNITY SERVICE

APRIL 2012-JUNE 2012- TRAINING OF TRAINEES

Duties/achievements

  • Trained women in Kikuyu simple business skills
  • I tested them on the Marketing topic and I was content with their answers as they had grasped the important aspect of it.

2008-2009 (During School holidays) Kenyatta National Hospital

Duties/achievements

Helped the staff in Kenyatta Hospital Private Wing-8th Floor in the following activities

  • Cooking food and serving it to the patients
  • Cleaning utensils
  • Feeding some of the patients who could not feed themselves
  • Distributing milk and serving tea and snacks to the patients
  • Spreading the patients’ beds and changing their sheets
  • Helped the nurse administer medicine to the patients

ACHIEVEMENTS

Shortlisted for Mandela Washington Fellowship for Young African Leaders

 

The Young African Leaders Initiative (YALI) is a signature effort to invest in the next generation of African leaders. President Obama launched YALI in 2010 to support young African leaders as they spur growth and prosperity, strengthen democratic governance, and enhance peace and security across Africa.The Mandela Washington Fellowship for Young African Leaders brings 500 dynamic young African leaders, ages 25-35, from across the continent to the United States for 6 weeks of leadership training and mentoring at twenty U.S. universities and colleges in three areas: business and entrepreneurship, civic engagement and public administration.

Out of 1,000+ applications, only 150 were shortlisted for on-site interviews. I am humbled to be among the 150 that were invited for interviews at the American Embassy in February. We will be notified of our status in April.

Miss I’s Google CV

Hey Fam,

One of my most read articles has to be the CV related ones. Shortly after I stopped blogging a lot of readers would reach out to me requesting for the link to my CV article. It hurt saying that the blog is off and I made it a commitment to publish CV related articles as soon as I started blogging again.

What I will share today is slightly different to what I shared 4 years ago, and that’s because things change and I’ve learnt a thing or 2 at Google. There are a couple of articles I want to publish in relation to CVs. They are such an important document that I need to break it down to different blog posts so that my audience can really benefit from what I have to share.

I’m going to start it off by sharing my Google CV. It’s important to note that I have a CV that I use when applying for roles internally. I wouldn’t use the same CV to apply externally, although if I chose to be lazy, I could. The first thing I am going to emphasize is that you need to invest time in your CV. It took me a couple of days plus SERIOUS mentorship to write up the CV I am about to share with you today.

I am not going to get down to the best practices of writing a CV, that will be saved for another blog post. I discovered that my readers found it useful when I published my own CV as they could use it as a guide to write theirs. Disclaimer; I wrote this CV in the context of being a Googler, therefore, it may or may not work for your company. Also, I am yet to update my CV. There are a couple of projects I’ve been involved in this year, I just haven’t had the time to update it. It takes time to write a good CV so I didn’t want to rush and come up with something sub-standard. Without further ado, below is my Google CV.

 

Esther Kinuthia - Google Resume

ekinuthia@google.com


Fast Facts

Joined Google: 2014
Location: Dublin, Ireland

Core Role:  Associate Account Strategist – UK, Ireland, Nordics, Middle East and Africa

Other roles: Communication Lead Afro-Googler Network  EMEA, StartUp Success Manager Google Launchpad 

Passions: Marketing, Sales, Business Development,Growing People & Businesses


Summary

  •  Energetic, extremely passionate and performance driven professional with over 3 years experience in Marketing, Sales and Blogging.
  • I aspire to be one of the top 10 Marketers in Africa. Currently pursuing MSc Digital Marketing Strategy at Trinity Business School, ranked 1st in Ireland and 13th globally.
  • In 3 years at Google, I have progressed from a Marketing intern to an Associate Account Strategist, with a proven track record of meeting and exceeding objectives.

 


Google Honors and Awards

  • MEA SMT Spot Bonus Award – for improving team flexibility by developing efficient working methods     
  • Carbon Rally Winner in EMEA Award – for highest $ opportunity adopted                                                 
  • Spot Bonus – 7 received for top performance across EMEA and immediate team contribution                        
  • Peer bonus – 13 received for collaborative efforts within and outside immediate team                                         
  • Kudos – 9 received for going above and beyond to help my colleagues                                                                        
  • Top 40 Under 40 Women in Kenya                                                                                                                       
  • Airtel Future Leader (link)        

 


Education and Training        

Msc. Digital Marketing Strategy           Trinity Business School Ireland       2017 – 2019

C-Level Leadership Training (link)      Ivy House London                             2017

Bachelor of Commerce {Marketing}    Strathmore University Kenya           2011 – 2015

 

Google Timeline
Associate Account Strategist July 2015-Date

Core

  • Supported 5000+ businesses troubleshoot and optimize their Adwords, google my business, tag manager, shopping and analytics accounts
  • Consistently exceed targets QoQ on Service Revenue Program,  Customer satisfaction and Same Day Resolution
  • Proactively attained the 5 Green Belts in Brand, Performance, Mobile, Measurement and Programmatic required for a sales role and applied the knowledge in a services role
  • Business Awards:

2017

– Team Contribution Award for problem solving, execution and Googleyness

– Carbon Rally Winner in EMEA Awardfor highest $ opportunity adopted                                            

2016

-CSAT Hall of Fame:  November, August, July

Customer Growth Award: June 2016

Best Team Award: Q2 2016

2015

Team Contribution Award for closing the highest number of cases

Team Roles

  • As Workflow Lead,  increased team flexibility and Googler happiness by designing language chat templates that improved the workflow structure.
  • As Knowledge Lead, reduced basic chat rate by planning relevant product trainings and doing important knowledge team updates in every team meeting
  • As Quality Lead, reviewed hundreds of cases ensuring compliance with global legal, workflow, & answer accuracy guidelines
Marketing Intern Google Kenya     
Local Doodle Manager Africa
  • Collaborated with Country Marketing Managers in Kenya, Nigeria, South Africa and Ghana  in selecting the right Doodles for their markets, including opt-in Doodles
  • Biggest achievement: Kimani Maruge Doodle, was highlighted by Lorraine as the Doodle of the Week. Though we did not measure the widespread recognition, the Public Relations team collected 16 stories which has a circulation of 15, 092, 000. The Kimani Maruge Doodle topped that week’s Kenya search trends – a great win!
  • Second biggest achievement: Kenya Independence Doodle 2014
Digital Business Management
  • Worked with a local agency to film 4 case studies which were used during the consecutive DBM sessions
  • Coordinated planning of the events with the agency to ensure things run smoothly during the 3-day programs.
  • Trained on “Assessing SMB Digital Needs”
  • Received Kudos from Bunmi , Growth Engine & Brand Lead, Sub Saharan Africa, “Esther, a quick note to say thanks for your help in planning the recently concluded DBM program in Kenya; coordinating things with the agency and ensuring we had some great success stories filmed.
Bebapay
  • Trained at least 200 PSV staff which created a positive lasting relationship with Bebapay.
  • Inspired natural influencers amongst the trained staff who in turn rub off a good vibe amongst their peers.
  • Designed banners and posters to be used for this trainings.
  • Created “slogans” that would relate with the PSV staff

Miss I is back!

Hello there,

Thank you for making it to my first blog post . Well , not really. I started blogging in February 8th 2013.  It’s been a crazy journey. Crazy in a good way, with a touch of lemon. The lemon was really bitter, but here I am, making lemonade by re-launching Miss Independent Blog.

Here is the thing.

Even though I stopped blogging about two years ago, my audience never behaved like I stopped blogging. Maybe it’s because I continued to share inspirational posts on Social Media and that kept people going. For me it came across as reassuring –

Miss I, we are here with you. Whether you are blogging or publishing posts on Social Media, we are all refusing to be average!

You all know that the name Miss Independent came about after a bad break-up. I decided the guy was going to regret losing me when I became the best version of myself. I did become more successful. Top 40 under 40 women in Kenya at 21, being the first university student to be on the list. Wow! I really outdid myself there, didn’t I?

I always tell people that even though I made a decision that he was going to regret losing me, when I started working on myself it became less about him and more about me. I enjoyed discovering myself and the things I can do with my brain and creativity. So even when I became more successful, he was the last person on my mind. I was grateful to each and every person that contributed to my blogging journey.

Why did I stop blogging?

I think it’s important I mention that I did not stop blogging by choice. Quick fact for those that are reading my blog for the first time, I was born and raised in Kenya. I moved to Dublin, Ireland where I have been working and now studying for the last 3 years. The plan was to continue blogging, show the African youth what’s available this side of the  world and use that to inspire them from a global perspective.

But then God had a complete different plan.

I arrived in Dublin on a high note. My blog had really grown, strong & powerful brand and OMG, I was now a full-time Googler based in Google’s EMEA HQ in Dublin. What a move! I was really on that Miss Independent vibe.  I did shine here in Dublin for the most part of 2015, 2016 and then starting early 2017 God decided this was the year where I was going to have some lemons. Boy did they come in plenty. I would joke that I got a whole lemon tree, but all the same I learnt how to count my blessings so in the end I can’t say it was a bad year. I won’t dive deep into the lemon situation, story for another day, but basically my self-worth, self-confidence and self-belief were thrown in the recycle bin. I didn’t feel like Miss I and as such, I could not run missindependent.co.ke!

Best believe the relaunch does involve another bad breakup. But don’t think about this from a romantic perspective. There are many ways in which you can find yourself in a bad breakup that doesn’t involve a heterosexual relationship. You can have a bad friend, a bad family member and even a bad colleague. Let’s just say someone I once trusted and relied on 100% committed to ruining my future. Sometimes I wonder what I’m most angry about, the fact that they unnecessarily introduced massive roadblocks in my journey or how they betrayed my trust. There is nothing I ever did to warrant that kind of treatment from them, but here I am, collecting my self-worth, self-confidence and self-belief they helped me throw in the recycle bin.

I’m not trying  to create excuses as to why I stopped blogging. I am choosing to be vulnerable with you because much of what you’ve seen is me buying land, investing in shares, Trinity Business School and I guess taking flights to all these new places. Well that’s because I am Miss Independent. Yes even though I was fighting a tough battle I had to keep it going. Worst case scenario I was going to look back and be proud of myself for doing something that would help me land softly should I fall. Even in battle you wear protective armor to protect yourself, and for me investing in assets and in my education was my protective armor.

It’s true what they say. You can not give what you don’t have. So even though I am relaunching this blog after a bad breakup, it’s not my biggest motivator. I am just trying to recover from it, so it would certainly not be the thing that made me come back.

So if it wasn’t the bad break up, what really inspired me to relaunch the blog?

Google Launchpad Africa! – An acceleration program that matches the top African startups with the best of Google – its people, network, and advanced technologies – to help build great products.

When I got into this program as a Startup Success Manager (SSM), I really didn’t have an idea of what would happen or who I would become. I just knew that I am passionate about Africa, Startups and being involved in conversations that involve making entrepreneurial moves in our lovely continent. I ensured I packed everything I needed for the trip and it was during the  program that I realized I added self-doubt in my suitcase….and off I went to Lagos for the first phase of the program.

I have to say those were the best 2 weeks of my entire Google career. I hope I don’t sound like I am exaggerating, but I literally changed after interacting with everyone that was involved. There is so much I can say about the program, but what I will mention is that some of the startup founders encouraged me to relaunch my blog. And as I was packing my bags to come back to Dublin, guess what I dumped in the bin – self doubt. I instead packed a commitment, to relaunch Miss Independent blog within 30 days!

And so here we are  – Miss Independent Blog relaunched!

Special thanks to Taslim, without whom I wouldn’t have been able to launch my blog as planned! This guy, he is going to change the world. I know it!

Refuse To Be Average!