Miss I’s Google CV

Hey Fam,

One of my most read articles has to be the CV related ones. Shortly after I stopped blogging a lot of readers would reach out to me requesting for the link to my CV article. It hurt saying that the blog is off and I made it a commitment to publish CV related articles as soon as I started blogging again.

What I will share today is slightly different to what I shared 4 years ago, and that’s because things change and I’ve learnt a thing or 2 at Google. There are a couple of articles I want to publish in relation to CVs. They are such an important document that I need to break it down to different blog posts so that my audience can really benefit from what I have to share.

I’m going to start it off by sharing my Google CV. It’s important to note that I have a CV that I use when applying for roles internally. I wouldn’t use the same CV to apply externally, although if I chose to be lazy, I could. The first thing I am going to emphasize is that you need to invest time in your CV. It took me a couple of days plus SERIOUS mentorship to write up the CV I am about to share with you today.

I am not going to get down to the best practices of writing a CV, that will be saved for another blog post. I discovered that my readers found it useful when I published my own CV as they could use it as a guide to write theirs. Disclaimer; I wrote this CV in the context of being a Googler, therefore, it may or may not work for your company. Also, I am yet to update my CV. There are a couple of projects I’ve been involved in this year, I just haven’t had the time to update it. It takes time to write a good CV so I didn’t want to rush and come up with something sub-standard. Without further ado, below is my Google CV.

 

Esther Kinuthia - Google Resume

ekinuthia@google.com


Fast Facts

Joined Google: 2014
Location: Dublin, Ireland

Core Role:  Associate Account Strategist – UK, Ireland, Nordics, Middle East and Africa

Other roles: Communication Lead Afro-Googler Network  EMEA, StartUp Success Manager Google Launchpad 

Passions: Marketing, Sales, Business Development,Growing People & Businesses


Summary

  •  Energetic, extremely passionate and performance driven professional with over 3 years experience in Marketing, Sales and Blogging.
  • I aspire to be one of the top 10 Marketers in Africa. Currently pursuing MSc Digital Marketing Strategy at Trinity Business School, ranked 1st in Ireland and 13th globally.
  • In 3 years at Google, I have progressed from a Marketing intern to an Associate Account Strategist, with a proven track record of meeting and exceeding objectives.

 


Google Honors and Awards

  • MEA SMT Spot Bonus Award – for improving team flexibility by developing efficient working methods     
  • Carbon Rally Winner in EMEA Award – for highest $ opportunity adopted                                                 
  • Spot Bonus – 7 received for top performance across EMEA and immediate team contribution                        
  • Peer bonus – 13 received for collaborative efforts within and outside immediate team                                         
  • Kudos – 9 received for going above and beyond to help my colleagues                                                                        
  • Top 40 Under 40 Women in Kenya                                                                                                                       
  • Airtel Future Leader (link)        

 


Education and Training        

Msc. Digital Marketing Strategy           Trinity Business School Ireland       2017 – 2019

C-Level Leadership Training (link)      Ivy House London                             2017

Bachelor of Commerce {Marketing}    Strathmore University Kenya           2011 – 2015

 

Google Timeline
Associate Account Strategist July 2015-Date

Core

  • Supported 5000+ businesses troubleshoot and optimize their Adwords, google my business, tag manager, shopping and analytics accounts
  • Consistently exceed targets QoQ on Service Revenue Program,  Customer satisfaction and Same Day Resolution
  • Proactively attained the 5 Green Belts in Brand, Performance, Mobile, Measurement and Programmatic required for a sales role and applied the knowledge in a services role
  • Business Awards:

2017

– Team Contribution Award for problem solving, execution and Googleyness

– Carbon Rally Winner in EMEA Awardfor highest $ opportunity adopted                                            

2016

-CSAT Hall of Fame:  November, August, July

Customer Growth Award: June 2016

Best Team Award: Q2 2016

2015

Team Contribution Award for closing the highest number of cases

Team Roles

  • As Workflow Lead,  increased team flexibility and Googler happiness by designing language chat templates that improved the workflow structure.
  • As Knowledge Lead, reduced basic chat rate by planning relevant product trainings and doing important knowledge team updates in every team meeting
  • As Quality Lead, reviewed hundreds of cases ensuring compliance with global legal, workflow, & answer accuracy guidelines
Marketing Intern Google Kenya     
Local Doodle Manager Africa
  • Collaborated with Country Marketing Managers in Kenya, Nigeria, South Africa and Ghana  in selecting the right Doodles for their markets, including opt-in Doodles
  • Biggest achievement: Kimani Maruge Doodle, was highlighted by Lorraine as the Doodle of the Week. Though we did not measure the widespread recognition, the Public Relations team collected 16 stories which has a circulation of 15, 092, 000. The Kimani Maruge Doodle topped that week’s Kenya search trends – a great win!
  • Second biggest achievement: Kenya Independence Doodle 2014
Digital Business Management
  • Worked with a local agency to film 4 case studies which were used during the consecutive DBM sessions
  • Coordinated planning of the events with the agency to ensure things run smoothly during the 3-day programs.
  • Trained on “Assessing SMB Digital Needs”
  • Received Kudos from Bunmi , Growth Engine & Brand Lead, Sub Saharan Africa, “Esther, a quick note to say thanks for your help in planning the recently concluded DBM program in Kenya; coordinating things with the agency and ensuring we had some great success stories filmed.
Bebapay
  • Trained at least 200 PSV staff which created a positive lasting relationship with Bebapay.
  • Inspired natural influencers amongst the trained staff who in turn rub off a good vibe amongst their peers.
  • Designed banners and posters to be used for this trainings.
  • Created “slogans” that would relate with the PSV staff

Miss I is back!

Hello there,

Thank you for making it to my first blog post . Well , not really. I started blogging in February 8th 2013.  It’s been a crazy journey. Crazy in a good way, with a touch of lemon. The lemon was really bitter, but here I am, making lemonade by re-launching Miss Independent Blog.

Here is the thing.

Even though I stopped blogging about two years ago, my audience never behaved like I stopped blogging. Maybe it’s because I continued to share inspirational posts on Social Media and that kept people going. For me it came across as reassuring –

Miss I, we are here with you. Whether you are blogging or publishing posts on Social Media, we are all refusing to be average!

You all know that the name Miss Independent came about after a bad break-up. I decided the guy was going to regret losing me when I became the best version of myself. I did become more successful. Top 40 under 40 women in Kenya at 21, being the first university student to be on the list. Wow! I really outdid myself there, didn’t I?

I always tell people that even though I made a decision that he was going to regret losing me, when I started working on myself it became less about him and more about me. I enjoyed discovering myself and the things I can do with my brain and creativity. So even when I became more successful, he was the last person on my mind. I was grateful to each and every person that contributed to my blogging journey.

Why did I stop blogging?

I think it’s important I mention that I did not stop blogging by choice. Quick fact for those that are reading my blog for the first time, I was born and raised in Kenya. I moved to Dublin, Ireland where I have been working and now studying for the last 3 years. The plan was to continue blogging, show the African youth what’s available this side of the  world and use that to inspire them from a global perspective.

But then God had a complete different plan.

I arrived in Dublin on a high note. My blog had really grown, strong & powerful brand and OMG, I was now a full-time Googler based in Google’s EMEA HQ in Dublin. What a move! I was really on that Miss Independent vibe.  I did shine here in Dublin for the most part of 2015, 2016 and then starting early 2017 God decided this was the year where I was going to have some lemons. Boy did they come in plenty. I would joke that I got a whole lemon tree, but all the same I learnt how to count my blessings so in the end I can’t say it was a bad year. I won’t dive deep into the lemon situation, story for another day, but basically my self-worth, self-confidence and self-belief were thrown in the recycle bin. I didn’t feel like Miss I and as such, I could not run missindependent.co.ke!

Best believe the relaunch does involve another bad breakup. But don’t think about this from a romantic perspective. There are many ways in which you can find yourself in a bad breakup that doesn’t involve a heterosexual relationship. You can have a bad friend, a bad family member and even a bad colleague. Let’s just say someone I once trusted and relied on 100% committed to ruining my future. Sometimes I wonder what I’m most angry about, the fact that they unnecessarily introduced massive roadblocks in my journey or how they betrayed my trust. There is nothing I ever did to warrant that kind of treatment from them, but here I am, collecting my self-worth, self-confidence and self-belief they helped me throw in the recycle bin.

I’m not trying  to create excuses as to why I stopped blogging. I am choosing to be vulnerable with you because much of what you’ve seen is me buying land, investing in shares, Trinity Business School and I guess taking flights to all these new places. Well that’s because I am Miss Independent. Yes even though I was fighting a tough battle I had to keep it going. Worst case scenario I was going to look back and be proud of myself for doing something that would help me land softly should I fall. Even in battle you wear protective armor to protect yourself, and for me investing in assets and in my education was my protective armor.

It’s true what they say. You can not give what you don’t have. So even though I am relaunching this blog after a bad breakup, it’s not my biggest motivator. I am just trying to recover from it, so it would certainly not be the thing that made me come back.

So if it wasn’t the bad break up, what really inspired me to relaunch the blog?

Google Launchpad Africa! – An acceleration program that matches the top African startups with the best of Google – its people, network, and advanced technologies – to help build great products.

When I got into this program as a Startup Success Manager (SSM), I really didn’t have an idea of what would happen or who I would become. I just knew that I am passionate about Africa, Startups and being involved in conversations that involve making entrepreneurial moves in our lovely continent. I ensured I packed everything I needed for the trip and it was during the  program that I realized I added self-doubt in my suitcase….and off I went to Lagos for the first phase of the program.

I have to say those were the best 2 weeks of my entire Google career. I hope I don’t sound like I am exaggerating, but I literally changed after interacting with everyone that was involved. There is so much I can say about the program, but what I will mention is that some of the startup founders encouraged me to relaunch my blog. And as I was packing my bags to come back to Dublin, guess what I dumped in the bin – self doubt. I instead packed a commitment, to relaunch Miss Independent blog within 30 days!

And so here we are  – Miss Independent Blog relaunched!

Special thanks to Taslim, without whom I wouldn’t have been able to launch my blog as planned! This guy, he is going to change the world. I know it!

Refuse To Be Average!