I know it’s been a while since I published an article. Well the last time I published one was 3 weeks ago and I was in US for work. Guys – US was amazing. I will just do another blog post for my experience in Silicon Valley, so let me just get started on my undergraduate CV.
When I first published this article on my blog, it got 9,000+ views. And when I looked at my old stats, I realized it’s still my most read article. I also recently published my resume and it’s become the most read article since I relaunched the blog. I understand this is a big need for my audience, which is why I am here awake at 1:44a.m preparing this blog post for you.
I am currently in Lagos for 2 weeks and I realized that with all the travel, I need to sacrifice sleep on some days to write blog posts for you. Otherwise I will keep creating excuses that I literally can’t find suitable time to write articles more often. One of the feedback I received from the resume I published is that folks wanted to see my undergraduate one since the current one includes 4 years experience at Google.
One thing I want to insist is that you must work on extra curriculum activities while in university. If you want an amazing CV, you must make the content happen. You can never write the best CV if you don’t have anything to illustrate your knowledge and skills. Competition is also stiff, 1M students graduate annually in Kenya with only 10% of the Kenyan ecosystem offering job opportunities. If you think your degree will take you far, I am sorry but there is limited opportunities and you must prove why you deserve them.
Below is my undergraduate CV, which I think has a lot more activities going on compared to my current resume. Being a student introduces a lot of flexibility to get involved in so many things, there are no work politics, you just do what you want. I would highly encourage you to maximize on this time because the workplace offers an entirely difference space. If you have already graduated and didn’t anything, I would highly encourage you to volunteer or even do free jobs just to get some experience on paper.
Here is the undergrad CV I used to apply for my Google internship. P.S They were only choosing one intern from the whole of Kenya, as you would imagine, competition was beyond stiff. I am not trying to say I am perfect or anything, I am just validating the fact that this CV is the one that secured me an interview with the Marketing team at Google Kenya. I hope it helps you.
If you need to see my Google resume, click here
ESTHER WANGU KINUTHIA
I am a Strathmore University Bachelor of Commerce student majoring in Marketing and Business Administration. I aspire to be a premier marketer from Africa, as one of the top 100 marketers globally. I possess versatility, charisma and thrive well in fast-moving environments. I maintain the focus to meet and exceed set objectives and promote good governance in ethics and moral values. I am extremely passion-driven. I am also a blogger where I seek seek to Inform, Inspire and Ignite the youth ( missindependent.co.ke )
June 2011 – April 2015 Strathmore University
Bachelor of Commerce- Marketing and Business Administration
January 2011 – June 2011 Alliance Francaise
DELF B1 and DELF B2
January 2007- November 2010 Kianda School
Kenya Certificate of Secondary Education (B+)
November 2012 – Present SuzieBeauty Brand Ambassador
I created the role “SuzieBeauty Brand Ambassador” three years ago by simply sending an email to the company saying that I would like to be their Brand Ambassador. This therefore gave me the opportunity to determine the roles, responsibilities and success metrics of a SuzieBeauty Brand Ambassador. The following are projects I came up with for the company:
- Top 40 SuzieBeauty Online Campaign Project
My 2015 resolution as a SuzieBeauty Brand Ambassador is to have a measurable online campaign with two main objectives
- Boost sales both online and offline by introducing offers. Each of the Top 40 Woman’s Look will have an offer. For instance, get the “Esther Kinuthia Look” at 30% discount OR get “any of the products in the Esther Kinuthia Look” at 20% discount. The Sales Analyst will keep me updated on how the online campaign is affecting both the online and offline sales. We have also planned to collect data at the point of sale.
- Initiate a powerful brand association for SuzieBeauty through the Top 40 under 40 Women in Kenya 2014
- I sourced an award winning digital firm,Logic, which essentially creates exceptional online experiences that drive strategic business outcomes. As it stands, SuzieBeauty online platforms currently do not offer maximum value. I plan to convince Suzie to outsource their services.
- I currently get the opportunity to manage two SuzieBeauty employees yet I am not a full time employee for SuzieBeauty. I also got the opportunity to create their roles and responsibilities which actually left me with no work but to plan the shoots. The 2 roles are: Social Media Manager and Sales Analyst
- I came up with an idea that seeks to solve the low online purchases. I plan to introduce coupons on both the SuzieBeauty website and Facebook page through which consumers can download and get products delivered. To further boost the idea, we will have offers for online shoppers. This idea is yet to be tested.
- I partnered with one of the best photography agencies in the country, Prokraft Africa, through which we have shot 4 months worth of work.The Top 40 ladies have been so inspired with my work so far.
Campus Brand Ambassador Project Manager 2013-2014
- Boost offline sales through campus brand ambassadors in 4 universities: Strathmore, Nairobi, Daystar and U.S. I.U
- Create opportunities for universities students to get corporate experience
- Get students excited about the SuzieBeauty Brand
- Much as it is a new concept, I managed to design a sustainable project structure
- Despite the project failing to scale after recruiting 12 Brand Ambassadors due to overlap of other company projects , I managed to recruit 8 other Brand Ambassadors in 2014 who have now gone for training and are ready to kick start their activities this year
- I influenced the C.E.O to get a full time employee to take over the project. I really fought for this project. I started it in 2013 and despite the tough challenges, I didn’t give up. I am happy to see that we got an employee dedicated to it, who checks with me once in a while for advice.
- Initiated a partnership between Strathmore Business School (Masters block) and the company in 2013
- Marketed the brand very well in a targeted way through my blog, social media and word of mouth
JUNE 2012- DECEMBER 2013- Product Development Manager- AIESEC Strathmore
- As the name suggests, I am responsible of developing the product-AIESEC and AIESEC experience under the Business Development portfolio.
- Event management and overall event content design; designing the programs and securing main guests.
- As a team, Lions Den in conjunction with AIESEC Strathmore, we organised an event in November-Lions Den Event, where students competed in developing social business plans.
- As an Airtel Brand Ambassador, I promoted the Airtel brand in Strathmore University. I have expounded on it below.
- I secured a partnership with Jenga Kenya, a youth ran peace campaign .AIESEC Strathmore in conjunction with Jenga Kenya and Youth Agenda, we organised a peace event on March 1st which involved watching a play with regards to the Post Election Violence, invited Malik to educate the students on the importance of knowing the constitution and releasing balloons in the air as a sign of peace.
- As an AIESECer, I contributed to AIESEC winning the ‘BEST CLUB OF THE YEAR’ award
NOVEMBER 2012- DECEMBER 2012- AIRTEL BRAND AMBASSADOR
- Developing the AIRTEL brand via AIESEC Strathmore
- Organising auditions for the students who wanted to perform during the Grand Finale
- Wearing AIRTEL branded t-shirts for 2 whole weeks and encouraging students to visit the tents set up by AIRTEL
- Encouraging most of the students to purchase AIRTEL lines and to join AIRTEL money
- Following up with the students or staff who won prizes through raffles and purchasing items above a certain amount.
- Planning and designing the program for the Grand Finale where Daddy Owen among other students performed
- Regulating speeches by the AIRTEL directors
- AIRTEL increased their share market because of the brand ambassadors
- The event was a success.
DECEMBER 2012-JANUARY 2013 – CHAIR OF THE ELECTION COMMITTEE- Strathmore Student Council Elections.
- Preparing the electoral register – Involves getting voting delegates from each class.
- Moderating the Debates and speeches – Timekeeping for contestants, getting questions from the audience.
- Ensuring that posters are up for the contestants especially for those doing the debates on a particular day.
- Organizing the voting process – issue of ballot papers, checking the list for voters’ names and ensuring there are no irregularities. Tallying of votes.
- Ensuring there are no unfair campaign malpractices.
- Vetting of the applicants – seeing whether they qualify.
- Ensuring NO campaign is done on the last day before the elections.
- For the first time, a 2nd Year student was the Chair of the Election Committee and conducted FREE and FAIR elections.
- All the contestants accepted the results in peace unlike the previous years because I managed to ensure transparency, accountability and fairness.
NOVEMBER 2012-NOVEMBER 2013- FOUNDER&PRESIDENT OF FRENCH CLUB
- Reviving the club which was inactive for a couple of years
- Preparing the necessary documents needed for a club to be recognized as one in Strathmore University
- Engaging French students in club activities such as watching French movies.
- Revived the club
- Got approval from The Dean of Students
- Managed to create a board of club heads with various activities
- Managed to assemble most of the Franco phonies from Congo in the university to join the club and be club
FEBRUARY 2013-MARCH 2013- Digital Squad- Transparency International
- Managed to get the peace equation video to play in the student centre in Strathmore University
- Managed to take pictures at Strathmore University, at the Mingle event and Kangemi which ensured pictures with a holistic view of a Kenyan society. The choice of venue reflected all classes of people in Kenya.
- Influenced my friend from Jommo Kenyatta University of Agriculture and Technology-Karen to take peace pictures for her university as well.
JUNE 2013- NOVEMBER 2013- DIGITAL ACCOUNTS MANAGER (BluePrint/Ogilvy)
Achievements (Paid 10,000Kshs)
- I worked for BluePrint (An Ogilvy Africa Network Agency)directly under the Business Director- Digital, Priya Chana in terms of Social Media Marketing.
- I managed a team of 7 Account Managers from 4 different universities who in turn managed their 10 Digital Media Activators.
- We did social media marketing for the following companies- Kenya Commercial Bank (KCB Website Launch and KCB Kisumu Rally). We managed to trend on twitter on the days we were working.
- Before being the the Digital Accounts Manager, I started off as intern for Transparency International through Priya, where I took pictures to instill peace before the March 4th 2012 elections. You can watch the video here (Kindly watch from 1:40))
November 2012-June 2013 L’Africaine Hair Designs Brand Ambassador
Marketed the brand very well in a targeted way through my blog and social media
APRIL 2012-JUNE 2012- TRAINING OF TRAINEES
- Trained women in Kikuyu simple business skills
- I tested them on the Marketing topic and I was content with their answers as they had grasped the important aspect of it.
2008-2009 (During School holidays) Kenyatta National Hospital
Helped the staff in Kenyatta Hospital Private Wing-8th Floor in the following activities
- Cooking food and serving it to the patients
- Cleaning utensils
- Feeding some of the patients who could not feed themselves
- Distributing milk and serving tea and snacks to the patients
- Spreading the patients’ beds and changing their sheets
- Helped the nurse administer medicine to the patients
Shortlisted for Mandela Washington Fellowship for Young African Leaders
The Young African Leaders Initiative (YALI) is a signature effort to invest in the next generation of African leaders. President Obama launched YALI in 2010 to support young African leaders as they spur growth and prosperity, strengthen democratic governance, and enhance peace and security across Africa.The Mandela Washington Fellowship for Young African Leaders brings 500 dynamic young African leaders, ages 25-35, from across the continent to the United States for 6 weeks of leadership training and mentoring at twenty U.S. universities and colleges in three areas: business and entrepreneurship, civic engagement and public administration.
Out of 1,000+ applications, only 150 were shortlisted for on-site interviews. I am humbled to be among the 150 that were invited for interviews at the American Embassy in February. We will be notified of our status in April.